About | Dont Get It Twisted

Don’t Get It Twisted

Was an idea conceived about 20 years ago. I am thankful this project is here for all to enjoy. The popular aphorism was the spark, to shed light on the misuse of symbols and alleviate ignorance. This is going to be a learning process for all of us.

This brand stands as a reminder that symbols, whether; numbers, shapes or animals, carry meaning, power and history. Too often, the origin gets lost, twisted or commercialised. Here, we reclaim the ancient roots and the living context of these symbols.

We’re about returning to Source (of it All), to real value, to the knowledge encoded in every sign. Our work is rooted in respect for truth, heritage, and practical wisdom - woven through every design and every choice we make. That’s why our materials matter, we try to ensure all textiles are GOTS Certified - telling these stories from the ground up.

Every symbol is more than an image, it's a story, a lineage and a lesson. We provide our sources and we invite everyone to question, research, trace these roots for themselves and add. This is a safe space for exploration, but also a challenge: Know what you wear. Know what you share.

What is GOTS Certified?

GOTS stands for the Global Organic Textile Standard. It’s the highest international benchmark for organic fibres, tracking every step from the farm to the finished garment. GOTS certification means the fabric starts with organic raw materials—grown without synthetic pesticides, toxic chemicals, or genetically modified seeds. From there, every stage—spinning, dyeing, weaving, finishing, even labelling—must meet strict rules for both environmental impact and worker rights.

GOTS certified apparel isn’t just about being “eco-friendly.” It’s about purity, transparency, and trust. No harmful residues against your skin. No toxic dyes leaching into water. No exploitation behind the seams. Every item can be traced back to its organic source.

Why does this matter?

For the body: GOTS certified fibres are softer, safer, and less likely to irritate sensitive skin. No residues or no hidden toxins; just clean, natural comfort.

For the planet: The entire supply chain is audited for sustainability; less water, less pollution, less waste, more fair treatment for growers and workers.

For frequency: High-quality, organically grown fibres are recognised in many holistic and scientific circles as carrying a higher vibrational frequency, closer to nature and supporting greater harmony with the body’s energy field.

When we say GOTS certified, we mean apparel that is kinder to your skin, kinder to the earth and produced with integrity at every step.

The logo was discovered by the first-born, during a game of Monopoly more than fourteen years ago. This symbol was instantly very familiar to 'I, and thus the Hai Family Crest - Consists of the symbol for the Creator/ Sun God Ra's Symbol/Circumpunct and a square tilted to form a diamond (that represents the physical realm) equating to the Creator's light in the physical. That divine, true being and living energy of creation. Hai is alive, existence itself, that continuous infinite essence that runs through all things. So the Hai Crest formulates; a sea of conscious awareness, darkness deep in infinity and light beyond brightness. Hence, beyond illusion and beyond the physical (a person named “Hai” is often thought of as broad-minded, deep or having great potential, like an ocean). As the phonetics suggests, it is high frequency.

In many Bantu languages (spoken across Central, East, and Southern Africa), you find related forms like hai, haya, or ayi that mean “alive,” “living,” or refer to the quality of being animate. In Lingala (spoken in Central Africa), “haya” can mean “life” or “being,” and similar forms exist in other Bantu tongues., showing deep roots, continent-wid.

In East Africa, among Swahili speakers, Hai directly means “alive” or “living.” The use continues today: “Yuko Hai” means “he/she is alive.”

In some Central and West African languages, similar roots appear—“Hai” or “Haya” relating to life or livingness.

In so-called "Hebrew," the word for "life" is Chai (חי), which means “alive” or “living.” However, the term "Hebrew" is a modern construct, it's not the name of an original people or language. The real ancestral and linguistic lineage traces from the Nile Valley (Ta-Mery) downstream, following migrations into the region known as the Land of Judah. Which is preserved in West African traditions, most notably among the Igbo (Ibo) people. The concept of life, living force and the animating breath survives in their; language, rituals and oral history. "Chai" and similar words may echo ancient roots, but the culture, cosmology, and spiritual knowledge are alive today in West Africa—not the Levant.